Building an excellent brand is great for success in real estate. However, how you showcase your brand and manage prospects has a more significant impact on your success. It is, therefore, necessary to use the appropriate marketing tools for professional work and better results.
Marketing platforms help you as a real agent to generate quality leads, measure your performance, transact online and manage your team. They help you to stand out in a competitive market and overcome competition.
In addition, marketing tools allow you to find prospects outside your sphere of influence. As a result, you save time, streamline workflow, increase productivity and get more clients.
Top Platforms for Real Estate Agents
BoldLeads is a popular choice for real estate agents looking for managed ad tools. The platform focuses on Facebook Ads in a Lead generation. The company then sends the leads to customer relationship management, where real estate agents buy them. You will be required to pay a monthly ad fee and fees for the services provided.
Lead programs in the BoldLead platform focus on seller and buyer leads. It also allows real estate marketers to select to market their property to either selling or buying prospects. In addition, the lead generation is exclusive to a specific agent, and there is no scrambling for zip code.
BoldLeads have a backend CRM besides your typical CRM. They automatically send a message to your prospective client, and therefore, you will not pull over when showing the property to respond to a quality lead.
Advantages of using BoldLead Marketing Platform
• Allows you to generate a high amount of quality leads
• Allows you to focus on seller leads or buyer leads
• It is beneficial, primarily because of the Competent backend CRM
• Six months minimum contract
• Low Motivation Leads
Facebook is a popular social media site with billions of users. Its demographic representation globally makes it a platform of interest for real estate marketers. You will place your ad on the platform and generate leads.
Moreover, Facebook has exciting features for real estate agents. You can interact with your clients daily. This allows you to share updated content, listings, and reviews constantly. Besides, you can manage the reviews and respond in a constructive way to your prospects and customers. Most importantly, you increase your client base and sales at a reduced cost.
Advantages of using Facebook
• You can micro-target your prospects based on age, demographics, behaviors, interests, and locations. If you target more than one audience, you develop different ads for them.
• It allows broader/global market access.
• Smooth communication allows you to remarket to old customers.
• A high number of leads
• Highly competitive
• Users must view their feed, and sometimes, they skip ads
Wise Pelican platform integrates various market tools for realtors. Market tools available at this real estate mailing service include; Mailing list builder, postcards, and real estate postcard templates.
Mailing List Builder
This tool allows you to build custom mailing lists. You put in your listings, select a target location and several addresses, and the Mailing List Builder compiles and stores the custom mailing list on your account. You are needed to pay for the list of addresses collected. However, you do not pay if you reuse the addresses.
Real estate postcards that work are handy in marketing. Wise Pelican allows you to access the mailbox of various people in your sphere of influence. You use them to gain more listing in your coverage area.
Postcards are a more effective tool to relay an important message to a specific audience. In addition, it allows you to share data about upcoming projects and listed properties. Being consistent with the postcards is a bonus to successful marketing.
Advantages of using Wise Pelican
• High motivated leads
• Allows you to generate more quality leads
BombBomb is a common choice for real estate agents looking for an excellent platform for video email campaigns. It allows you to record videos with your device and send them to your prospects and clients. It helps you overcome competition from agents using faceless texted messages. Video communication is more effective; it prevents misinterpretation of information.
Advantages of using BombBomb
• You can use their software to record your videos before sending
• If you choose to upload data from your device, it is still easy to send
• Any additional cost comes with higher lead generation
• The platform is well optimized for mobile
• Giving feedback can be super technical
It is the better choice for marketing real estate property through videos. YouTube allows you to upload quality videos. The platform also has many users globally, and you can use it to target your specific audience.
However, as a real agent, you need extensive knowledge and a marketing plan to get excellent results. If you equip yourself with information, it will be easier to optimize and take advantage of the social platform. Creating a quality video based on content and images will increase visibility on the platform.
In addition, you can interact with customers and manage reviews. YouTube allows you to build a strong reputation. You can showcase your professionalism in your videos to attract more customers. Creating a channel also allows you to update your customers on all projects and a full display of the property.
• Cost-effective since it uses a pay-per-click policy
• It is very successful in generating leads through a video campaign
• Easy to target a specific audience
• It is equipped with an analytics tool, and you can easily measure performance.
• Ad Bypass- an ad is run for a few seconds, and a user can skip it. This time is limited for a realtor who wants to display their property.
• Auctions of keywords can impact you negatively if another real estate agent bids higher than you.
Marketing platforms play a significant role in the success of a real estate business. These platforms make it easier to generate leads, nurture them and convert leads to sales. In addition, you can create a strong relationship with the customer by using the above digital marketing platforms. More importantly, you increase your business and get a higher income.