The crypto market has seen an insane boom within the past decade. Even though the worth of Bitcoin and other cyber currencies changes like the wind, the market is still worth billions of dollars. Since the industry just continues to grow, more crypto companies are focusing on marketing and cryptocurrency PR.
Cryptocurrency is unlike any other sector of business, meaning you cannot expect to use age-old marketing and PR tactics to promote your company. The importance of relating to the public is still there, but it has to been done in unique ways. Here’s how you can get started.
Establish Your Worth
Purchasing any form of crypto coins is an investment in the currency and company itself. For instance, if you buy a ton of Bitcoin, you have made an investment in Bitcoin itself. But that’s not all you have done; you have essentially traded one form of money for another. You can actually spend this cyber money on daily necessities and wanted luxuries.
This was not always the case in the past, but more small businesses and major corporations are accepting cryptocurrency as a form of payment. You can buy a car, flights around the world, or renovate your home with cyber cash. This is something that you need to make known to the world if you are trying to engage in successful PR. Let the world know that it is not just an investment in the crypto company, but let them know exactly what their cryptocurrency can buy.
Set aside concerns about reputation
A lot of cryptocurrencies still have a bad rep, and for no reason at all. Anyone interested in making an investment in crypto often has concerns; the word “darknet” is still muttered in most conversations surrounding crypto. People are concerned about the legality and the outcome of purchasing Bitcoin, Ethereum, Litecoin and other currencies.
Since the reputation of this type of currency is unlike real, tangible money, it is your job to set the record straight. Establishing a positive reputation for your form of cryptocurrency is essential, since reputation is essentially everything in the eyes of the consumer.
There is A LOT involved in crypto; the rules and regulations are constantly changing and more cyber currencies are appearing each year. In order to be seen as a driving force of crypto, you need to stay on top of this information and educate yourself on any changes or additions to securities regulations.
Educating the public is essential
Not only do you need to stay educated yourself, you also need to educate those around you. Cryptocurrency is a hard concept for some people to grasp, and these people will most likely never make an investment in something they don’t fully understand. It is your job to educate as many people as possible on the process of buying/selling/trading and what a crypto investment entails.
Act as if every person you are dealing with has NO knowledge whatsoever on the topic of crypto. This way you can teach them from start to finish about the basics without the risk of confusion.