Americans spend about 11 hours of their day online. They spend their time watching at videos, browsing through social media, reading the news, and shopping.
If you’re having trouble driving traffic to your furniture store, then you might not be taking advantage of digital marketing.
Related read: How to start digital marketing agency.
In this article, we’ll offer you 5 digital marketing solutions to help create more visibility to your furniture store.
Read on to get started.
1. Give Your Website an Update
The best place to start if you want to promote your furniture store is by updating your website.
Before your clients visit your store, they will look visit your website. They’ll want to see where you’re located, the type of inventory you carry, and how your website is organized.
If they notice your website is not updated, they might think it’s a reflection of your products.
Make sure you create a website that is easy to use and will catch their eye.
2. Put Together a Marketing Strategy
After you decide to update your website, you still need to come up with a solid marketing strategy.
In the digital age, you know that a lot of business is done online. Even though an ad in the local newspaper would have worked in the past, now you have to target your customers where they spend their time, online.
Some of the marketing strategies you can implement include creating videos, a feature in a podcast, social media marketing, pay per click ads, and more.
3. Give them a Reason to Come Back
You don’t want to implement an online marketing strategy with the sole purpose of trying to sell to your customers. They will see right through it.
Instead, give them a reason to come back. Let them know what makes your brand different from others. For example, Little Tulip Shop shares with its customers the history behind their shop.
Although you might want to cater to potential new customers, you don’t want to neglect your current and loyal customers. Most importantly, make sure your customers feel supported. Listen to them and do your best even if you can’t solve their issue.
4. Keep Your Audience Engaged
If you want to bring in more clients to your furniture store, make sure you use your social media channels to engage them.
After you figure out who your audience is, try to connect with them. If your products are for people in their 30s and 40s, try to be present for them.
For example, if you use Instagram, your posts should showcase your products. Also, make sure you reply to the comments and stay active.
You will lose clients and followers if you’re not consistent.
5. Train Your Team
The ultimate goal of your digital marketing strategy is to bring in more customers and increase sales.
Of course, you need to also train your team and educate them about all of your efforts. Give them the tools to help them succeed and increase sales.
Apply These Digital Marketing Solutions
Now that you know more about these digital marketing solutions, it’s time you take your furniture store to the next level.
Remember to update your website, put together a marketing strategy, and keep your audience engaged.
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