Everyone is on social media it seems. And with constantly changing algorithms it can be a challenge to keep up with all the updates. Trying to advertise on social media is a full-time job all on its own and it is stressful and frustrating to get in front of people. When you can and can’t say certain things, it makes it even more difficult to get your point across. The good news is that there are still plenty of other ways to advertise your large or small business and if you do it right, you’d never need to be on social media again. Although that may not be the best choice either.
Companies pay people to put their advertising on their cars because it works. The brand recognition alone can be valuable for your business. When you park in busy areas with those cars, it can be a quick source of information for potential clients in your area. Car wraps when used right can help drive business to your local company and passively bring people to your door. And once the cost of the wrap is paid for, other than a small stipend to the driver, there is little else you need to do.
There is a reason people create shirts for their business. As people walk around, the shirt does the advertising for you. Create a cool design, add it a great shirt, and you have a creative way to share your business. Have you ever loved someone’s shirt and asked where they got it? That’s the beauty of it. Put your website on the back so people can easily find you online.
Advertising on public transportation is not a new thing. It is overlooked because of the rise of social media. When you live and work in a city, taxi advertising can provide you with much needed visibility for your business. Taxis go everywhere and cities have hundreds of thousands if not millions of people who might see your ad. Ads can go on the outside or inside of the taxi and can inspire riders to contact you or to come find you wherever you are in the city.
Don’t neglect the value of a good mailer ad. These are still very effective and with mailing lists that can target people in specific neighborhoods or with certain demographics, you can easily reach those in your target audience. These are especially helpful for businesses who serve clients locally and want to share offers, new products, and more.
Partnering With Other Local Businesses
Making friends in the business world can help you in tremendous ways. Not only can the camaraderie help you when business feels hard, but it can also be a source of referrals. People recommend businesses and individuals that they know, like, and trust, so making friends and creating connections with other local businesses can be very important. Additionally, it can help businesses who serve similar types of clients. In the wedding industry for instance, it’s helpful for photographers, florists, venues, and caterers to know who the best options are in their area.
Rent a Booth at a Large Event
Events are a great source of walk-in traffic. Whether you’re thinking about events like a food truck jamboree, a farmers’ market, or you’d prefer to go to a large convention, there are plenty of creative ways to use this type of opportunity to advertise your business. Make sure your booth is interesting, easy to access, and has multiple different types of cool swag for visitors to bring home. You may even consider doing a contest with some free products for people who sign up for your email list.
Business Cards With a Discount Code
You meet people everywhere you go. It’s critical that you have your business card handy when you are there. Bring your card everywhere so that you can share it when the opportunity arises. Business cards are a simple, but creative way to make yourself stand out. There are so many different card options nowadays that there is no excuse not to use them. Get anything from linen cards with a soft, romantic feel, to credit card style business cards to promote your business. Add a discount code for first time customers to encourage them to purchase your products or visit you at least once.