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Press Releases

December 26th, 2011

ServiceNation Announces Ken Harbaugh as Executive Director: Former Navy Pilot brings wealth of military and nonprofit leadership experience to the helm of the ServiceNation campaign

Boston, MA, December 26, 2011 - ServiceNation, the national campaign dedicated to increasing service opportunities and elevating service as a core ideal and problem-solving strategy in America, announced today the hiring of Ken Harbaugh to serve as its new executive director. “We are extremely pleased Ken has decided to join the ServicenNation team. His military heritage, coupled with his experience founding and managing service-­‐related organizations make him the ideal person to lead the ServiceNation campaign at this critical moment in time,” said Kevin Jennings, CEO of Be The Change, the parent organization behind the ServiceNation campaign. Read more...

June 15th, 2011

The Royal Newyweds to join ServiceNation: Mission Serve at July 10 Veteran and Military Spouse Hiring Fair & Service Project at Sony Pictures Studios in Los Angeles

Los Angeles, CA, June 15, 2011 - ServiceNation: Mission Serve is pleased to announce the participation of Their Royal Highnesses The Duke and Duchess of Cambridge, at a hiring fair and service project at Sony Pictures Studios in Los Angeles, California. Co-hosted by the U.S. and Los Angeles Area Chambers of Commerce, “Hiring our Heroes Los Angeles” will be the biggest of the 100 hiring fairs the Chambers are holding across the country through March of 2012. The Royal Couple will also join a service project – in partnership with Blue Star Families and the USO – to create 1,000 care packages for military children, as well as attend a special reception for supporters and champions of the cause. Read more...

May 19th, 2011

Be the Change Announces New President and CEO

Boston, MA, May 19, 2011 - Be the Change announced today that, following a national search, Kevin Jennings will succeed Alan Khazei as President and CEO. Mr. Jennings will officially begin his new role on July 25, 2011.

"We are delighted to draw a leader of Kevin's caliber to succeed Alan," said Be the Change board chair Josh Bekenstein of Bain Capital. "His experience both leading a national nonprofit as well as working in the federal government make him the ideal leader to take the reigns as Alan takes on new challenges." Read more...

November 9th, 2010

Americans Honor Veterans Day Week Volunteering Alongside Servicemembers, Vets and Military Families

Los Angeles, CA, November 9, 2010 - Americans will rally around the troops Veterans Day week (November 8-13) by volunteering in support of and alongside active-duty military, veterans and military families through the Mission Serve initiative. Major events partnering military, civilians and nonprofits with corporate sponsors Walmart and Bank of America will take place in more than 20 cities across the United States. Americans will also be able to log onto the new www.MissionServe.org website to find volunteer opportunities in their own region and download free toolkits for use by individuals, religious groups, schools and community organizations to plan their own activities. First Lady Michelle Obama, Dr. Jill Biden and Mrs. Alma Powell first helped to launch the Mission Serve initiative Veterans Day 2009. Read more...

November 8th, 2010

Americans Honor Veterans Day Week Volunteering Alongside Servicemembers, Vets and Military Families

Los Angeles, CA, November 8, 2010 - Americans will rally around the troops Veterans Day week (November 8-13) by volunteering in support of and alongside active-duty military, veterans and military families through the Mission Serve initiative. Dr. Jill Biden, Chairman Of The Joint Chiefs Of Staff Admiral Mike Mullen and U.S. Secretary Of Energy Steven Chu among Vips At “Mission Serve” Events In More Than 20 U.S. Cities. Read more...

April 19th, 2010

First Anniversary of the Edward M. Kennedy Serve America Act Brings Service Leaders and Social Innovators Together

Washington, DC – ServiceNation, Points of Light Institute, America Forward, Voices for National Service and other service groups are coming together this week, National Volunteer Week, to celebrate the accomplishments of America’s national and community service movement. Victoria Reggie Kennedy, news analyst Cokie Roberts, Senators Orrin Hatch and Jeanne Shaheen, Congressmen Dave Loebsack and David Price, and Patrick Corvington, CEO of the Corporation for National and Community Service, the federal service agency, will join other service champions in events to commemorate the first anniversary of the Edward M. Kennedy Serve America Act. Read more...

November 11th, 2009

Michelle Obama and Jill Biden Join ServiceNation on Veterans Day to Launch Mission Serve: Forging a Continuum of Service

Michelle Obama, Dr. Jill Biden, and Alma J. Powell, three of the nation's most inspiring advocates of service, will join ServiceNation today to launch MISSION SERVE: Forging a Continuum of Service. The initiative gets underway by partnering more than 50 civilian and military service organizations in 36 programs designed to more closely integrate service to country with service to community, helping grow the service movement that is critical to America's future success. Read more...

November 4th, 2009

Banana Republic and ServiceNation: Connect With Your Community Through "One+All" National Volunteerism Program

New York, NY - Banana Republic unveiled its new SoHo Flagship store with a redesigned shopping environment to better engage with its customers and make the store experience more relevant to their needs and the lives they lead. Through design, product assortment, artwork, amenities and more, the new concept is specifically modeled to its clientele and community.

To deepen this connection, the brand also announced the launch of ONE+ALL, a multi-year national program that aims to increase the positive impact of community service by enabling Banana Republic’s customers to utilize their professional skills in volunteer opportunities through an improved matchmaking process between nonprofit organizations and potential volunteers. Banana Republic is excited to work with ServiceNation on this unique program designed to increase volunteerism and strengthen the service movement. Read More...

October 15th, 2009

ServiceNation and Entertainment Industry Foundation Join Forces to Strengthen Volunteerism

Cambridge, MA – ServiceNation today announced its collaboration with the Entertainment Industry Foundation (EIF) and its “iParticipate” campaign to promote citizen service and increase meaningful opportunities for Americans to volunteer their time and skills. Kicking off the multi-year “iParticipate” effort with a week of specially-created TV programming, more than 90 primetime, daytime, news, and talk shows will feature storylines or public service announcements highlighting the importance of service starting on October 19. Viewers will be encouraged to visit a new Web site, www.iparticipate.org, to locate service opportunities in their area. Read more...

September 9th, 2009

ServiceNation Launches Celebrity Ambassador Program

New York City, NY – On September 11, 2009, the nation’s first annually recognized National Day of Service commemorating the 2001 terrorist attacks, ServiceNation will launch its celebrity Ambassador Program engaging well-known personalities in service projects and advocacy as a means of raising awareness of the new day of service and inspiring the public to action. ServiceNation, a national campaign of Be the Change, Inc. to increase service opportunities and elevate the importance of citizen service in America, hopes that program will help to reverse the trend of declining volunteerism seen during the recession. The program will be guided by an Ambassadors Council chaired by actor and activist Tobey Maguire. Read More...

August 21st, 2009

Top Stakeholders to unveil National Campaign to build support for newly established September 11 National Day of Service

New York City, NY - In April 2009, President Barack Obama signed into law the Edward M. Kennedy Serve America Act authorizing the establishment of 9/11 as a National Day of Service and Remembrance. The President has said he will officially designate the day as such by Proclamation this year, and has announced that his United We Serve (serve.gov) campaign will culminate with service projects throughout the nation on September 11, 2009. Read more...

June 19th, 2009

EIF Announces New Nationwide Service Initiative with Wide-Spread Industry Support At San Francisco Conference, Monday, June 22, 2009

San Francisco, LA - On behalf of the Entertainment Industry Foundation, Jon Bon Jovi and Matthew McConaughey will make special appearances at the National Conference for Service and Volunteering. Read more...

April 21st, 2009

ServiceNation Coalition Applauds Signing Of “Edward M. Kennedy Serve America Act”

Washington, DC — Today, today President Obama is expected to sign into law the “Edward M. Kennedy Serve America Act.” Among other things, the Serve America Act increases national service positions from 75,000 to 250,000, and creates targeted service corps to address issues related to education, health, poverty, veterans, and clean energy. Read more...

Feb. 24th, 2009

President Obama Calls for Renewed Spirit of National Service

Washington, DC — Speaking to a Joint Session of Congress tonight, President Obama declared:
And to encourage a renewed spirit of national service for this and future generations, I ask this Congress to send me the bipartisan legislation that bears the name of Senator Orrin Hatch as well as an American who has never stopped asking what he can do for his country – Senator Edward Kennedy.Read more...

Jan. 12th, 2009

More than 1000 Civic Leaders urge President-Elect Obama and Congressional Leaders to Adopt Non-Profit Stimulus Package

Washington, D.C. - More than one thousand non-profit, academic, foundation and corporate leaders today sent a letter to President-elect Obama and Congressional leaders, calling for an “all hands on deck” strategy and urging that a non-profit stimulus package be incorporated into the overall economic stimulus plan because it would create jobs while serving the needs of millions of Americans.  Read more...

Jan. 12th, 2009

ServiceNation Celebrates “A New Era of Service” with Martin Luther King III, Mayor Adrian Fenty, Tobey Maguire, Ashton Kutcher and Demi Moore, and Richard Stengel

Washington, DC - ServiceNation, a campaign to promote and expand the American tradition of citizen service, is hosting a breakfast, “New Era of Service,” to celebrate Dr. Martin Luther King, Jr. Day, and highlight the importance of President-elect Obama’s vision for service and strong, bipartisan support for service in the Congress. Speakers include Martin Luther King III, Washington, DC, Mayor Adrian Fenty, Tobey Maguire, Demi Moore and Ashton Kutcher. Moore and Kutcher will premiere the “Presidential Pledge,” a Web-based video message from entertainment luminaries pledging service commitments. Richard Stengel, Managing Editor of TIME, will also moderate a discussion on service in America.  Read more...

Nov. 25th, 2008

MTV & ServiceNation team up to host "Be the Change Inaugural Ball"

New York, NY – MTV and ServiceNation today announced they will host the "Be The Change Inaugural Ball" in Washington D.C. on January 20, 2009 to celebrate the massive youth voter turnout in the 2008 Presidential Election and an active commitment from America's youth to impart positive social change through volunteer service.   Read more...

Sep. 29th, 2008

Michelle Obama to Voice Support for ServiceNation Day of Action

Tallahasse, FL – Michelle Obama, the wife of Democratic Presidential candidate Sen. Barack Obama (D-IL), will call on students to get involved in the civic life of America by voting and engaging in service, at a rally that starts at 10 am Saturday, September 27.  Read more...

Sep. 12th, 2008

Summit to Launch National Campaign to Expand Voluntary National Service Opportunities for All Americans

New York,  NY – More than 600 leaders of all ages and from every sector of American life will come together in New York City today for an historic event to celebrate the power and potential of our citizens and lay out a bold policy blueprint for addressing America’s greatest social challenges through expanded opportunities for volunteer and national service.  Read more...

Sep. 8th, 2008

First Lady Laura Bush to Participate at ServiceNation Summit on Service and Civic Engagement in New York Sept. 12

New York, NY – First Lady Laura Bush announced that she will participate in the historic ServiceNation Summit in New York, on Friday, September 12, helping to kick-off a national campaign to expand voluntary community national service opportunities for all Americans.  Read more...

Sept. 3rd, 2008

Presidential nominees John McCain & Barack Obama to speak at forum on service and civic engagement on Sept. 11 hosted by Columbia University in New York City

New York, NY – In their first joint appearance since the party conventions, Presidential nominees John McCain and Barack Obama will discuss in-depth their views on service and civic engagement in the post-9/11, post-Katrina world during the primetime “ServiceNation Presidential Candidates Forum” on the evening of September 11 at Columbia University in the City of New York.  Read more...