Banana Republic and ServiceNation Partner On ONE+ALL Campaign To Promote Community Volunteering

Banana Republic cares about what's right, and is committed to doing good in the communities in which it has presence. Banana Republic's customers are young urban professionals who also care about much more than fashion. So why not connect the values and experience of both Banana Republic and its clientele through the act of service?

That's the idea behind the "ONE+ALL" campaign that Banana Republic is launching November 11, in the wake of the Nov. 5 opening of its brand new flagship store in the SoHo neighborhood of New York City. Starting in New York, Banana Republic, through ONE+ALL, will help local service organizations match up with Banana Republic customers who are interested in volunteering, according to their skills and interests. And Banana Republic employees will also provide professional development training to service nonprofit representatives, to help the nonprofits sharpen their recruiting and training strategies.

The service movement has been fortunate enough to draw a number of top brands as supporters this year, but Banana Republic’s ONE+ALL is the first truly grassroots approach, using its stores to connect its employees, its customers, and causes that are important to local communities.  Banana Republic President Jack Calhoun explains the campaign this way:

"Our store concept is designed to cultivate an experience that is personal and memorable for shoppers, and I’m proud of how we’re taking our passion beyond fashion. The ONE+ALL program provides an inspiring platform that connects our employees, customers, and the community.”

ServiceNation will work with Banana Republic and the ONE+ALL campaign to help develop online tools and assets, promote the campaign, and identify local service partners in communities where Banana Republic has stores. BTC's own Greg Propper, who serves as ServiceNation's Executive Director, sees this is an exciting opportunity:

"ONE+ALL will fundamentally change the way organizations recruit and galvanize volunteers in service to their cause. This match-up program is an invaluable opportunity for individuals to focus their skills with the appropriate local organization. It’s a win-win for the service movement that should help retain committed and passionate volunteers in the years to come."

We'll have lots more to say about ONE+ALL as Banana Republic and ServiceNation start rolling out the campaign online and across the nation. In the meantime, you can read the full media release here.

Here's a nice example of the creative approach Banana Republic takes to fusing values, ideals, and urban culture. Can't wait to see the impact it will have on helping build a culture of service.